Let’s get something straight:
Summer is not the time to go silent. It’s the time to get strategic.
Yes, I know — the art fairs have slowed, gallery openings have gone eerily quiet, and the collective art world seems to be floating in a spritz-fueled haze of "I’ll deal with that in September."
But while everyone else is snoozing, your collector’s inbox is wide open.
And that, dear artist, is your golden window.
Let’s talk about why.
There’s a widespread belief among artists that summer is a “dead zone” for sales. Collectors are away. People aren’t buying. Your time is better spent repainting your garden furniture.
So what happens? Most artists press pause on outreach. They don’t email. They don’t promote. They disappear.
Here’s the problem: Your audience doesn’t disappear. They’re still scrolling. Still opening emails. And ironically? Their inboxes are quieter than ever.
Which means your voice — your story, your artwork, your presence — stands out even more.
Instagram is moody. Galleries take 50% (plus your buyer’s name). But your email list? That’s yours.
When you email your collectors directly:
- You’re not just nurturing a lead — you’re building a relationship.
- You’re not guessing if they saw your post — you know your message was delivered.
- And most importantly: you stay top of mind, even when they’re lounging by the pool.
An engaged email list is an artist’s most underutilized asset. It's your collector community. Your private show preview room. Your long game.
But… I get it. Writing those emails?
Time-consuming. Stress-inducing. Often pushed to “someday.”
Enter:
Seasonal Email Templates for Artists – your done-for-you, artfully-written emails that make staying in touch feel like your favourite brushstroke.These aren’t generic. They’re warm, personal, and built specifically for artists.
🖼 Summer studio updates
📬 Collector check-ins
🎉 Holiday touches (without sounding salesy)
🎨 Insights into your creative process
All beautifully written so you don’t have to start from scratch.
Let me take a wild guess. Right now, you’re thinking…
“This sounds great, but honestly… it’s summer. I’m melting. The kids are home. I’m trying to just stay vertical and hydrated.”
OR
“Sure, email sounds smart… but I’m not a copywriter. Or a designer. Or a wizard.”
That’s exactly why I made these templates. So you can stay visible without burning out. Send one email every two weeks (or even just one this month) — and watch what happens.
✔️ Artists selling directly to collectors
✔️ Independent artists who are building their own audience outside of the gallery system
✔️ Professionals who know they should email more, but never quite know what to say
If you want connection, visibility, and sales, even in the “quiet” season…
This is for you.
Because you’re here — and you’re clearly not hitting the summer snooze button — you deserve a little reward.
🌞 Use code: HELLOCOLLECTOR at checkout and get 20% off the Seasonal Email Templates
🕒 Offer valid until Wednesday, July 16th 2025 at midnight (CET)
Want more soulful, strategic insights in your inbox?
Because marketing shouldn’t feel like selling your soul. It should feel like sharing your story.
If you’re good enough to be in a gallery, you’re good enough to be your own gallery.
Take up space.
Make your voice heard.
Show up — especially when others don’t.
Summer isn’t a break.
It’s your breakthrough.
With warmth and wisdom,
Atlanta
Ready to start collecting emails with ease?
#emailmarketingforartists #artistcollectors #artistlistbuilding #creativeentrepreneur
